Many elements go into building a great website. For sure, who knows it better than a web development company like us? But no matter how proud you are of your homepage, there’s one thing it certainly is not: a place to direct your traffic to do high conversions through landing pages.
If you want to show more than an overview of what your business does, you’ll have to create a landing page or product page, made with more specific purposes in mind. All landing pages are not made equal. Of course, you are going to hate it.
To that end, it’s crucial to your company’s success that you understand the various kinds of landing pages, how they differ from product pages, how to construct high-converting landing pages, and much more.
Let’s begin, then.
A landing page is any self-standing web page on your website designed to attract visitors and convert them into leads. A landing page directs a visitor from your homepage to a page that is focused on a specific product or service. It’s like having a salesperson on your website.
Landing pages must be straightforward and should not include any dense material.
They welcome visitors to your website, demonstrate your offerings, persuade them to buy essential products, and leave them with a favorable impression that encourages them to return again.
Therefore, the primary goal of landing pages is to convince users to take advantage of an offer. They are largely made to sell products rather than services. Such sort of landing pages can be used for marketing, advertising, or lead generation purposes. Whatever the purpose you have in mind, web design companies will create such landing pages with three goals in mind:
- Urge the audience to take action
- Leave a lasting impression
- Make the profit
What do you need to remember?
It’s not just e-commerce sites that use landing pages. The landing pages for lead generation, SaaS, and e-commerce still differ from one another. Because the landing page’s main goal may stay the same, but the way it looks and is customized to the platform may change. In the sections that follow, we’ll talk about them in more detail.
Types of landing pages:
Landing pages serve a variety of functions, as I said at the beginning of this blog. They have three different types based on the goals. For this reason, their designs reflect this as well.
1. Lead Generation Landing Pages:
In this type of landing page, you give the visitor a logical path to follow, and the right visitors give you their personal info in exchange for valuable information like eBooks or White Papers.
Remember that you need to keep your audience’s trust. In exchange for their personal information, present your visitors with something incredibly helpful.
2. SaaS landing pages:
SaaS landing pages are for service websites where you first enlighten your user about the issue before persuading them that your solutions are very credible.
Landing pages should always include an introductory header, social proof, and a description of the problems your services answer. Limit the number of links in the top menu to four or five. Put the large call to action (CTA) in the center of the page, and make sure your web design company creates SaaS landing pages that can persuade customers easily.
3. eCommerce Landing Pages:
The primary goal of eCommerce landing pages is to generate sales. Such landing pages are specifically conversion rate optimized (CRO) so that customers can move through the sales funnel considerably faster than with other types of pages. The magic is that eCommerce landing pages can convince a buyer to buy your product even if he has never seen it before.
The process of conversion, therefore, takes literally minutes.
However, the web design company must create a compelling landing page for your eCommerce store for this to occur. They must take into account the following:
- Make sure the user feels safe by providing precise product information.
- Improve your product’s image as a top priority.
An eCommerce Landing page is not the same as the website
Many beginners confuse the website and the landing page. But, to be really honest, it’s not the same.
A website may contain several pages, each with its own objectives and material. While every page has a specific purpose and objective, not every page is as conversion-focused as the landing page.
In other words, different landing pages might be used for different marketing campaigns on a same website.
Benefits of eCommerce landing pages:
In addition to helping with conversion rate optimization (CRO), landing pages have numerous other advantages. Prepare yourself for their benefits to surprise you.
1-High conversion (More ROI):
A conversion occurs when you successfully persuade a customer to carry out an intended action, such as clicking on your advertisement, joining your email list, or purchasing your goods. Landing pages are excellent at converting visitors for the same reason that they can enhance your ROI and provide more leads.
Because landing pages are always personalized.
2-A/B testing opportunities:
Everything will undergo testing. It could be a website, a blog, or some other type of marketing campaigns. However, testing standalone landing pages used in advertising is as simple as walking on a cake. To make significant changes, it is not necessary to disturb the solid pillars upon which the website rests.
Thus, your web design company can make as many alterations to the text, layout, graphics, call-to-action, and other components of your page as you desire.
3-Customers response and engagement:
It’s a give-and-take relationship: when you show customers you care, they respond by voluntarily engaging with your website. So, create a unique landing page for your online store to address a set of questions or requests frequently voiced by your target audience.
Customers are more likely to stick around on your website and make a purchase if they feel like you’re listening to and understanding them.
4-Lead Generation:
The process of getting people interested in a product or service is called lead generation. Your goal is to make a sale out of that interest. How can you do it? This is usually done by using a web form on an ecommerce landing page to get a visitor’s contact information or a “lead.”
Most eCommerce web design companies use personalized content and customized offers by aligning the landing page to the visitor’s specific interests.
What makes an impactful eCommerce landing page design?
Landing pages will be impactful only if they catapult the conversion to the next level. To ensure maximum efficiency, your landing page should include these seven components.
1-Design and layout:
It’s probable that some readers won’t see the end of every page. It’s the sad reality. That’s why you should ensure that landing pages and other critical features on them are easily accessible by placing them above the fold. Also, for high-converting landing pages, get rid of the menu bar so there are no extra links to click on that will divert your customers’ attention.
2-An attention-grabbing headline:
The primary focus of your landing page should be information that compels the reader to keep reading. It’s not as interesting to say, “We are the best website development company in the UK,” as it is to say, “We helped businesses achieve $10 million in profit this year.” Isn’t the latter easy to convince?
Keep in mind that the copy on your landing page should still be based on what the headline says.
3-Compelling Calls-to-action (CTA):
Exactly what are you hoping people will do once they arrive at your landing page?
They should feel motivated to take some sort of action after viewing your design and reading your material. You should profit from this moment by placing a Contact Us Now or Join the Family button prominently on your landing page.
4-Give Real World Examples:
A person who is just now discovering your site through a landing page may never end up buying anything from you. Of course, they want to see the real-world examples that you did for previous clients.
When they see the results you’ve achieved for a client like them, rather than just a description of your services in general, they are more likely to hire your web development company.
5-Choose the perfect media:
On a landing page, a catchy title might motivate readers, but a picture or video can help get your point through. Pick a form of media that either showcases your offerings or the emotional responses you hope to evoke in site visitors.
6-Build Trust:
In today’s environment, it takes more than a well-designed website or a landing page to convince visitors that your company is trustworthy. Trust seals and a clearly stated privacy policy are two examples of social proof, which also help to establish your credibility with website visitors.
7-Enhance page load times:
Make careful to optimize any images or videos you want to use on your landing page so they don’t affect page load times. If your landing page is slow to load, adding multimedia elements like video or images is pointless and your landing page will be ineffective.
It can be challenging to keep track of all seven components of a landing page. The landing page will look chaotic if you try to adhere to them all. For this reason, you should get in touch with a web development company.
What are the best practices for designing landing pages?
Ensure that the web development company you employ to create your landing pages does it in accordance with these standards.
- Make sure the potential buyer can grasp your offer in a nanosecond.
- Keep the layout of the landing page in line with the reason visitors most likely click the call to action.
- Be brief and to the point on your landing page; don’t bore visitors with a boring history lesson about your company.
- Influence matters. To quickly gain your visitor’s trust, showcase a testimonial or social proof on your landing page.
- Customize the page so that there is no extra menu, link to the main page, or any links to click on.
- Make sure there is a logical transition from the CTA button on your website from the landing page.
- To ultimately polish the look and feel of your landing page before going live, eat your own dog food.
- Repeatedly test your landing page to ensure its success.
Wait! The product pages are not the same as the landing pages. Technically, they are both distinct.
What are product pages?
The design of product pages is not kept basic. Instead, they offer a variety of specifications and features to help in the purchase process, support in answering queries, offer reviews, and allow for product comparison. When creating product pages, a web design business takes into account various factors than when creating landing pages.
- Keep the large audience in mind when generalizing the topic.
- Put greater emphasis on informing the audience
- Include strong calls to action at the closing.
Although both product pages and landing pages may seem similar on the surface, product pages’ primary goal is to provide information and educate the user about the good or service. Why just educate visitors? So that they get a better understanding of the product or service, and take time to decide and make purchases. Ultimately, it leads to conversions. The first time your brand is introduced to a buyer may be through your product pages, which also give them the freedom to go anywhere they like.
Main differences Between e-commerce landing pages and product pages?
| Differences | Landing Pages | Product Pages |
| Conversions you want: The important thing to remember is that different types of conversion require different level of familiarity. | For generating leads, landing pages with a newsletter sign-up form are the most effective. The best landing pages are better at sending users to the sales funnel. | For e-commerce sales, product pages are more effective. |
| Adapting to traffic source: You need to be aware of where to direct your traffic coming from different sources. | If the visitor is from an external PPC campaign, direct it to the landing page. | When visitors are already on your website and you want them to continue looking into a certain area of your service, product pages are useful. |
| Functionality: Product pages and landing pages offer two distinct purposes in terms of functionality. | The design of the landing page should be so straightforward that it only needs a CTA button to serve its goal. | If your visitor is in the consideration stage of sales funnel, use category pages with the useful information to enhance their buying process. |
When should you use the landing page?
Well-researched, customized landing pages with laser-like message are essential for boosting conversions and converting a larger percentage of website visitors into paying customers. Customers want to feel comfortable with a brand before making a purchase. So, it’s perfect to use landing pages with a bit generic information. The audience you’re trying to reach must be explicitly addressed.
Would you say that product pages serve the same purpose?
Product Pages in e-commerce websites are typically intended for more passive users. In most cases, they won’t be involved in the customer journey until after the buyer has visited your homepage and narrowed down their search. They are the final stop before making a purchase and are meant to answer the question, “Should I buy this product?” Data reveals that you will have issues if you place the product page at the beginning of the engagement funnel.
Get More Conversions Using E-commerce Landing Pages Designed by Oplox Tech
Is the information provided sufficient for you to decide whether to develop a product page or landing page or how to do so in accordance with your business objectives? We gave it our all, yet it may not have been sufficient. Putting that worry to one side, though, in this web development company, what really matters is whether or not the customer is satisfied.
Here at Oplox Tech, we use our expertise to design landing pages that attract customers and encourage them to make a purchase. We keep an eye on data and market movements, combining that with our own experience to boost your conversion rate.
- For more than five years, we have specialized in creating customized landing pages. We’re willing to make as many changes to the design as it takes until you’re happy with it. Everything we create, from design mockups and Photoshop files to the final code, is 100% yours to keep. This includes the incorporation of any custom tools you may need, such as pricing calculators or multi-step forms.
- Your customized landing pages will look fantastic on any device and feature unique responsive code for any platform, such as Shopify e-commerce stores or WordPress websites, etc.
- All of our landing pages are optimized to load in under three seconds. Our tried-and-true system thinks about user paths, avatars, and visitor complaints. We employ a wide range of customization strategies to make your landing pages the best possible platform for customer interaction.
- What could be quicker than working with experts in your field to craft perfectly tailored landing pages? If boosting conversions is your top priority, let us design the most effective landing pages for you.
Try us out today and see how much more you can enhance your sales.
